Starting Your Own Bespoke Training Provider

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Bespoke courses are courses that are written by you and/or your company. Theses Bespoke courses that you have written do not require you or your staff to be qualified, nor do you need to have any previous training experience. However, there are many other things you need to consider before deciding to deliver Bespoke courses.

Should I run a Specialist Training Provider?

A Specialist Training Provider purely delivers courses relevant to ONE subject. There are cons and pros to being a specialist, but the most important thing you’ll need to think about is how much money you will be able to make. How many customers will you be able to secure? What fees can you charge these customers?

What Staff and Skills will my Training Provider need?

The amount of staff you will need for your training provider will depend on the size of your company – but the skills they need is the same. If you’re running a small training provider, it would benefit the business for one person to take on multiple roles and tasks. On the other hand, if you’re running a larger training provider, it may take a number of members of staff to take on the multiple roles and tasks.

What fees should my Training Provider charge?

There are two different delivery models that can be used:

  • In-House Delivery
  • Delivering in your own Training Venue

Furthermore, these two delivery models can be further divided into:

  • Fees per Learner
  • Fees per Cohort

So realistically, you’ll have four different fees structures to look at. Your potential market will often dictate what your fee structure should be.

How should I market my Training Provider?

Setting up your courses isn’t all that you’ll need for a successful training company; you’ll need customers and people to enroll on to them. Marketing your Training Company is a really big deal, but even for those of you have absolutely no experience in marketing, don’t worry. Brooks and Kirk’s Marketing Manager, Sam, will tell you all about how to market your training company.

What premises will my Training Provider require?

Your training company will have two key functions. A ‘Back Office’, where all the business and course administration is done, and a ‘Front Office’, where your company will generate income.

For more information on any of these, check out our page on Starting Your Own Training Provider.