If the pandemic has taught us anything, it has been the importance of making everything available digitally, online. Both service and product-based businesses have had to quickly adapt to the changing market, ensuring their brand is positioned in the best possible way to get ahead of the competition.
Embarking on a digital transformation is not an easy process. But by having the right team around you, your business could soon take on new heights. So now we have convinced you that you need to start investing in digital marketing; let’s explore why you need a specific digital marketing team.
Marketing Is An Acquired Skill
Many business owners make the mistake of trying to push the marketing work onto someone already within the business. Whilst this may seem like a cost-effective method to start with, it is not a sustainable one. Yes, Barbara from accounts may be able to post the odd bit of business news on social media; but a) does she have the time on top of her current workload? And b) does she really know what she is doing?!
By investing in a professional digital marketing team, they not only have the skillset required to generate a high return on investment, they will know the best tools to help them utilise their time efficiently. So rather than wasting hours each day manually uploading content to your social media channels, they will know the best way to automate this. Therefore, giving them more time to work on other revenue-generating marketing channels.
Staying On Trend Is Time Consuming
People often forget that in the world of digital marketing things are always changing. Whether Google decide to update their algorithm, or a new social media channel is released, keeping up to date with the latest trends is really important.
Digital marketing professionals make it their priority to learn about any new emerging marketing trends and strategies as they happen. This means they can adapt and refine new tactics specifically for your industry. Sending a generic email marketing campaign out every other week isn’t quite going to form a holistic marketing strategy.
It Is Best To Hire The Experts
Having a good online presence is key for any business that is looking to grow and diversify into new target markets. This isn’t something that can be left to chance; a proper marketing strategy needs to be created which is aligned to the overall goals of the business.
Whether you decide to hire an in-house marketing team or an external agency, they will have the skills and knowledge to help grow your business. They will be able to identify the marketing channels that will bring you the highest return on investment. Meaning, that you can allocate more budget to those areas.
Accessible To Your Customers
The first place that most customers look when it comes to making a new purchase is online. No matter what product or service they require, Google will feature highly on that search list (Amazon if they are looking for a product). What this means is that if you are wanting to capitalise on this your products and services need to be highly visible on Google, at a time when your target audience are searching for them.
If you have an online presence, but you are less visible than your competitors, it is likely that you will be losing out on sales. Search Engine Optimisation (SEO) and Google Ads are the best marketing tools to make sure you are as high up on Google when people are searching for your products or services. Both of these need to be implemented by a marketing specialist who knows the industry inside-out. It takes years of knowledge, experience and skill to be good at both of these.
Digital Marketing Apprenticeship
There are two main options when it comes to marketing your business. You choose to hire an external digital marketing team, or alternatively you could train one of your own employees with a Digital Marketing Apprenticeship. If you would like any more information on the industry-recognised qualifications that an apprentice would achieve with this course, please call us on 01205 805 155 and we will be more than happy to run through the specifics with you.