The Value of Undertaking a Digital Marketing Course

Digital Marketing is a skill that needs to be learned; it isn’t something that you can pick up on the job very easily. Not unless you are shadowing a highly experienced marketer. We often recommend that inexperienced Assessors should gain experience by shadowing a more experienced member of staff – but being qualified is just as important. You need to have the basic knowledge in place before you can start observing someone in their role. Otherwise, you won’t have a clue why they do certain things.

The same applies for digital marketing. Choosing to undertake an online digital marketing course will allow you to learn the fundamentals of the industry. The pandemic has definitely forced a digital transformation upon us, so there is no better time to invest in marketing to help grow an online presence.  

You’ll Learn Specific Skills

A digital marketing course will give you the tools you need to move your career forward to the next level. The world of digital marketing is constantly evolving so staying up to date with technology and new advancements is key. Updating your skills with a digital marketing course will help you to stay updated with any new changes. This will then help you market the services and products of your clients in innovative ways.

Employability & Promotions

Having a qualification on your CV is always going to help you stand out from other candidates when it comes to applying for a new job. It not only demonstrates your practical knowledge; but it also emphasises how you are a motivated individual who has studied alongside a full-time career. Digital marketing involves such a wide array of skills. If you choose to become a specialist in one or two areas, this can help you advance quickly within a company. For example, rather than just being a digital marketer you could become a PPC specialist instead.

Grow Your Skills

When applying for new positions, it can be very difficult for a digital marketer to prove their worth. There is no physical evidence of the results they have achieved (unless they sneakily took screenshots in their current employment). A web designer or developer can easily showcase a portfolio of work to back up their CV. That is what a marketing qualification is so important. Whilst they won’t show the range of skills you have learnt, they will give a potential employer an indication of the level of digital marketing knowledge that you possess.

What If You Are In Digital Marketing Already?

An experienced marketing professional probably understands the importance of having a marketing qualification more than someone who is just starting out in the field. No matter what your current role in marketing is, there are always opportunities to become more qualified. For example, if you completed the CIM Level 4 in Digital Marketing a couple of years ago, maybe it is time to go back and visit the Level 6. Upskilling yourself is important, even if you are not looking to change jobs.

How To Find The Best Course

At Brooks and Kirk we offer the Digital Marketing Apprenticeship which covers all the necessary platforms marketers use in their daily roles. If you are looking to strengthen one skill in particular, like Google Ads, you might be better off taking some of Google’s own free courses to improve your understanding. Just as a guide, if you are looking for an all-round digital marketing course, it should include the following topics:

• Website design / development
• SEO / SEM
• Email marketing
• Social media marketing
• Google Analytics

If you would like to find out more about the specific marketing apprenticeship we offer, please feel free to give us a call on 01205 805155 and we will be more than happy to help.