Why Digital Marketing Apprenticeships Are On The Rise
With the New Year quickly approaching, many businesses are taking time to reassess their plans for the next year. If this is you, you may want to think about your digital marketing team (or lack of!). Particularly, with the increase in online shopping at this time of year. It’s important that you have someone within your business who has the right digital marketing skills to put your products or services in front of the right people. Perhaps you could hire a member of staff to enrol on a digital marketing apprenticeship?
Whether you are considering running a Pay Per Click campaign on Google or Facebook; want to get your business ranking better on search engines; or gain a stronger social media presence, you may want to consider hiring a digital marketing apprentice. Here are just a few reasons to help convince you.
Are you struggling with social media?
If you want to run a successful social media campaign, you may be better doing this on one or two platforms. When trying to use all platforms available, people often find themselves spreading there self too thin. The great thing about a digital marketing apprentice is that they are more likely to be up to date on the latest trends and channels. This means they can experiment with different channels and bring new ideas to the table.
Secondly, hiring a digital marketing apprentice means that you can keep your followers updated regularly. Unfortunately these days it isn’t just about posting on the odd occasion. Brands need to develop relationships with their audience and actively participate on a regular basis.
During the apprentice’s digital marketing apprenticeship, they will be diving into the world of social media; specifically how to use it, and what platform suits what company.
Improve your website visibility, for free
Yes we saw your eyes light up at the word ‘free’. Search Engine Optimisation is all about organically improving your website’s presence on Google. Now, this is something that you could outsource to a marketing agency. But wouldn’t it be better if you could keep it in-house and train someone up? Your internal team will have a much better idea of the relevant keywords and content that your audience will be searching for. So hire a digital marketing apprentice and watch as your Google rankings start climbing above the competition!
Send out regular email campaigns
Email marketing is often one of those marketing tools that is pushed to the bottom of the pile. Many business owners don’t realise just how effective email marketing still is. Particularly when they see it as something that is very time-consuming. When you think about it, email marketing is cheap, and fairly easy to design at the click of a mouse with software like MailChimp who provide templates for you. By taking on a digital marketing apprentice, you could send out regular, consistent email campaigns which will help nurture leads along your sales funnel.
Scared to do videos? Hire an apprentice
You only have to have a quick scroll through social media to see just how many people are posting video content nowadays. For good reason! They are highly interactive and are a great way to connect with your audience on a more personal level. Over 50% of content online is now video. So, if you aren’t including them within your marketing strategy you could be missing out on reaching a potentially huge audience! Taking a digital marketing apprentice on to work solely on your video marketing strategy could be the one thing that really puts you ahead of your competition. It is a no-brainer really!
Run a PPC campaign
Running a Pay Per Click campaign does require a certain amount of marketing budget. There are several factors that determine how much you will spend each month. This could be as simple as the industry you are in, the competitiveness of your target keywords, or how your website performs.
It takes a certain level of skill to run a successful PPC campaign. There are lots of different things to be managed including monitoring daily budget limits, and refining keywords people are using to find your ads. Carefully targeted ads can lead to high conversion rates and ultimately more revenue.
So if you are thinking about getting serious with your marketing campaigns, hiring a digital marketing apprenticeship is the way to go. Here at Brooks & Kirk we provide digital marketing apprenticeship qualifications so please get in touch to find out how we can help your business. Call us on 01205 805155.
