Skip to content

10

REASONS TO HIRE A

DIGITAL

MARKETING

APPRENTICE

10

REASONS TO HIRE A

DIGITAL

MARKETING

APPRENTICE

THE IMPORTANCE OF A DIGITAL PRESENCE

In the past few years, businesses have come to realise the importance of having a digital presence. Millions of businesses across the world have started marketing their products and services online. But, there’s more to being online that just having a website or social media account active. Not only do they need to be constantly updated, but your business also needs email marketing, search engine optimisation, content creation, pay-per-click campaigns – the list goes on.

Pair the importance of a strong digital presence with the digital skills gap and more young people out of employment, a Digital Marketing Apprentice is a perfect opportunity for both yourself the employer, and the apprentice looking to start their career path. Here are 10 reasons why.

THE IMPORTANCE OF A DIGITAL PRESENCE

In the past few years, businesses have come to realise the importance of having a digital presence. Millions of businesses across the world have started marketing their products and services online. But, there’s more to being online that just having a website or social media account active. Not only do they need to be constantly updated, but your business also needs email marketing, search engine optimisation, content creation, pay-per-click campaigns – the list goes on.

Pair the importance of a strong digital presence with the digital skills gap and more young people out of employment, a Digital Marketing Apprentice is a perfect opportunity for both yourself the employer, and the apprentice looking to start their career path. Here are 10 reasons why.

A FRESH PERSEPCTIVE

The digital world is ever-evolving, with new platforms, algorithm updates, not to mention new laws on what you can and cannot do or say in the marketing world.

Let’s say that you already have a functioning marketing team. They’re stuck in a rut, struggling with the amount of work, and are running out of project plans. Adding a new member to the team with a fresh pair of eyes can bring new ideas and fresh talent to the table. This allows the team to develop as well as the more experienced marketers focus on their own areas of expertise, projects, and increase productivity. Relieving stress from the workload, and bringing your business a higher R.O.I.

Take for example; TikTok. It’s taken the world by storm over the past few years, being downloaded over 3 billion times world wide. It beat Snapchat, Facebook AND Instagram – all the platforms you’re probably already using. During the pandemic, TikTok had a whopping 180% growth rate among the ages of 15-25 years old; the perfect age range of an Apprentice. Whilst this platform may seem like a chaotic minefield for the current marketing team, the chances are for a young person looking to start their career, they can work TikTok in their sleep.

The more diverse and multi-generational your marketing team is, the better.

A FRESH PERSEPCTIVE

The digital world is ever-evolving, with new platforms, algorithm updates, not to mention new laws on what you can and cannot do or say in the marketing world.

Let’s say that you already have a functioning marketing team. They’re stuck in a rut, struggling with the amount of work, and are running out of project plans. Adding a new member to the team with a fresh pair of eyes can bring new ideas and fresh talent to the table. This allows the team to develop as well as the more experienced marketers focus on their own areas of expertise, projects, and increase productivity. Relieving stress from the workload, and bringing your business a higher R.O.I.

Take for example; TikTok. It’s taken the world by storm over the past few years, being downloaded over 3 billion times world wide. It beat Snapchat, Facebook AND Instagram – all the platforms you’re probably already using. During the pandemic, TikTok had a whopping 180% growth rate among the ages of 15-25 years old; the perfect age range of an Apprentice. Whilst this platform may seem like a chaotic minefield for the current marketing team, the chances are for a young person looking to start their career, they can work TikTok in their sleep.

The more diverse and multi-generational your marketing team is, the better.

VALUE

The cost-of-living crisis has made a lot of employers tighten their business wallet, and so the last thing on their mind is another member of staff requiring another wage. But did you know that employers and training providers could get £1,000 incentive each, for hiring an eligible apprentice? This incentive can be used on any costs that will support the apprentice. This could be travel arrangements, their uniform, or even their salary. 

It’s a win-win situation – the Apprentice is earning whilst they’re learning, and you are paying lower employments costs than a general marketing assistant.

The cost of this Digital Marketing Apprenticeship is £11,000 – but it’s fully funded by the Government under the Apprenticeship Levy Scheme.

VALUE

The cost-of-living crisis has made a lot of employers tighten their business wallet, and so the last thing on their mind is another member of staff requiring another wage. But did you know that employers and training providers could get £1,000 incentive each, for hiring an eligible apprentice? This incentive can be used on any costs that will support the apprentice. This could be travel arrangements, their uniform, or even their salary. 

It’s a win-win situation – the Apprentice is earning whilst they’re learning, and you are paying lower employments costs than a general marketing assistant.

The cost of this Digital Marketing Apprenticeship is £11,000 – but it’s fully funded by the Government under the Apprenticeship Levy Scheme.

CAPACITY

Many Marketers struggle with the balance of handling day-to-day activities, and working on projects and future strategies.  By adding a Digital Marketing Apprentice to the team, the workload can become a lot lighter by delegating the daily tasks to the apprentice. This allows the apprentice to learn more about how the business functions on an average day and what the general role of a marketer looks like.

Those time-consuming jobs that have been on the back burner for months? Delegate. Pulling up campaign data from the last quarter? Delegate. Creating quick social media posts that are a hot topic that day? Delegate! The Apprentice will be more than happy to take these on board, as it allows them to develop skills in a variety of areas. This relieves stress for the whole team as they can finally forget about the pesky little jobs that have been stacking up.

CAPACITY

Many Marketers struggle with the balance of handling day-to-day activities, and working on projects and future strategies.  By adding a Digital Marketing Apprentice to the team, the workload can become a lot lighter by delegating the daily tasks to the apprentice. This allows the apprentice to learn more about how the business functions on an average day and what the general role of a marketer looks like.

Those time-consuming jobs that have been on the back burner for months? Delegate. Pulling up campaign data from the last quarter? Delegate. Creating quick social media posts that are a hot topic that day? Delegate! The Apprentice will be more than happy to take these on board, as it allows them to develop skills in a variety of areas. This relieves stress for the whole team as they can finally forget about the pesky little jobs that have been stacking up.

IN-HOUSE DEVELOPMENT

Whilst of course there are benefits to hiring an experienced digital marketer, they will often be ‘set in their ways’. No, this isn’t always a bad thing, but wouldn’t it be nice to ‘mould’ your staff to perform exactly how your business requires? Developing a young person in their career from the get go will ensure that they are working to your standards.

Search Engine Optimisation is all about organically improving your website’s presence on Google. Now, this is something that you could outsource to a marketing agency. But wouldn’t it be better if you could keep it in-house and train someone up? Your internal team will have a much better idea of the relevant keywords and content that your audience will be searching for. So hire a digital marketing apprentice and watch as your Google rankings start climbing above the competition!

IN-HOUSE DEVELOPMENT

Whilst of course there are benefits to hiring an experienced digital marketer, they will often be ‘set in their ways’. No, this isn’t always a bad thing, but wouldn’t it be nice to ‘mould’ your staff to perform exactly how your business requires? Developing a young person in their career from the get go will ensure that they are working to your standards.

Search Engine Optimisation is all about organically improving your website’s presence on Google. Now, this is something that you could outsource to a marketing agency. But wouldn’t it be better if you could keep it in-house and train someone up? Your internal team will have a much better idea of the relevant keywords and content that your audience will be searching for. So hire a digital marketing apprentice and watch as your Google rankings start climbing above the competition!

A COMMITTED WORKFORCE

One of the main benefits of taking on an apprentice is that it helps create a dedicated and loyal workforce. Most of them are school or college leavers who may have a lot of energy in wanting to learn and make a career. 86% of employers said apprenticeships helped them develop skills relevant to their organisation, as well as increased employee retention as they bring a dynamic end fresh set of perspectives with them.

Apprentices often become loyal employees, as 90% often stay on after their qualification has finished. Meaning you have another employee who is trained completely to your standard and wants to stay within the company.

A COMMITTED WORKFORCE

One of the main benefits of taking on an apprentice is that it helps create a dedicated and loyal workforce. Most of them are school or college leavers who may have a lot of energy in wanting to learn and make a career. 86% of employers said apprenticeships helped them develop skills relevant to their organisation, as well as increased employee retention as they bring a dynamic end fresh set of perspectives with them.

Apprentices often become loyal employees, as 90% often stay on after their qualification has finished. Meaning you have another employee who is trained completely to your standard and wants to stay within the company.

BOOSTED PRODUCTIVITY

Hiring an apprentice can bring many boons to the workplace and operations of the business. Take note of your team’s productivity, 78% of employers have reported a rise in this area after hiring an apprentice. An increase in productivity translates to a healthier bottom line at the end of the month. The reason apprentices are to lucrative boils down to their eagerness to learn. In the long term, they pay dividends because throughout their training you had the opportunity to mould to fit a specific role. They wish to learn, succeeded and secure themselves a career equally as much as your hopes for their impact on the business.

BOOSTED PRODUCTIVITY

Hiring an apprentice can bring many boons to the workplace and operations of the business. Take note of your team’s productivity, 78% of employers have reported a rise in this area after hiring an apprentice. An increase in productivity translates to a healthier bottom line at the end of the month. The reason apprentices are to lucrative boils down to their eagerness to learn. In the long term, they pay dividends because throughout their training you had the opportunity to mould to fit a specific role. They wish to learn, succeeded and secure themselves a career equally as much as your hopes for their impact on the business.

UP-SKILL EXISTING STAFF

When the time is right due to a hole forming in your marketing team, you begin to draft a new Ad on Indeed. But what if we told you could scrap the Ad and save yourself time, no need for interviews or contacting potential candidates? Turn your focus internally. Employees are always looking for better pay and benefits so offer them an opportunity to up-skill. Offer to enrol a promising member of your team on a Digital Marketing Apprenticeship.

You may have been lead to believe that Apprenticeships are just for school leavers and a younger age range. However, the current system allows staff members to be up-skilled and gain a nationally recognised qualification in Digital Marketing. They build new skills while adding value to the company in the form of applied learning. Everything they will learn from CSS to advanced Google Analytics can be used to improve key areas of the customer journey.

UP-SKILL EXISTING STAFF

When the time is right due to a hole forming in your marketing team, you begin to draft a new Ad on Indeed. But what if we told you could scrap the Ad and save yourself time, no need for interviews or contacting potential candidates? Turn your focus internally. Employees are always looking for better pay and benefits so offer them an opportunity to up-skill. Offer to enrol a promising member of your team on a Digital Marketing Apprenticeship.

You may have been lead to believe that Apprenticeships are just for school leavers and a younger age range. However, the current system allows staff members to be up-skilled and gain a nationally recognised qualification in Digital Marketing. They build new skills while adding value to the company in the form of applied learning. Everything they will learn from CSS to advanced Google Analytics can be used to improve key areas of the customer journey.

ON-THE-JOB TRAINING

Marketing never stands still, and neither do industry best practices. Apprenticeship training can help keep your team up to speed with all the latest industry developments, legislation, marketing tools, and analysis techniques.

The beauty of an Apprenticeship in any sector is the on-the-job training. Apprentices will spend 80% of their working hours applying what they have learnt within the workplace. This means, rather than printing off a certificate after sitting through five 20-minute videos in an afternoon. All the knowledge, skills and behaviours are absorbed through one-to-one study sessions and cemented in real-world activities.

By studying alongside practical experience, the apprentice is likely to learn faster and implement ideas to help the organisation remain competitive. As with every apprentice under our wing, we will encourage them to implement their training right away and share their knowledge with the wider team.

ON-THE-JOB TRAINING

Marketing never stands still, and neither do industry best practices. Apprenticeship training can help keep your team up to speed with all the latest industry developments, legislation, marketing tools, and analysis techniques.

The beauty of an Apprenticeship in any sector is the on-the-job training. Apprentices will spend 80% of their working hours applying what they have learnt within the workplace. This means, rather than printing off a certificate after sitting through five 20-minute videos in an afternoon. All the knowledge, skills and behaviours are absorbed through one-to-one study sessions and cemented in real-world activities.

By studying alongside practical experience, the apprentice is likely to learn faster and implement ideas to help the organisation remain competitive. As with every apprentice under our wing, we will encourage them to implement their training right away and share their knowledge with the wider team.

RIGHT PERSON, RIGHT JOB

Just like a parent who raises their child in their own image, so can you with a Digital Marketing Apprentice. Everything from; marketing theory to SEO, photo editing to keyword research – evolves as the industry does and can always be taught. An opportunity afforded to an apprentice on their journey to becoming a full-fledged Digital Marketer is the time to develop highly desirable and applicable skills. Something that is hard to gain when paying the market rate for a seasoned professional.

At the core of an excellent marketing team, are members who are curious, creative, empathetic, silver-tongued, spirited, and have a can-do attitude. With an apprenticeship, you can hire someone with the attitude you want, and complete the package with the technical skills you need as you need them.

RIGHT PERSON, RIGHT JOB

Just like a parent who raises their child in their own image, so can you with a Digital Marketing Apprentice. Everything from; marketing theory to SEO, photo editing to keyword research – evolves as the industry does and can always be taught. An opportunity afforded to an apprentice on their journey to becoming a full-fledged Digital Marketer is the time to develop highly desirable and applicable skills. Something that is hard to gain when paying the market rate for a seasoned professional.

At the core of an excellent marketing team, are members who are curious, creative, empathetic, silver-tongued, spirited, and have a can-do attitude. With an apprenticeship, you can hire someone with the attitude you want, and complete the package with the technical skills you need as you need them.

BETTER R.O.I

If your business is sinking faster than the titanic, then you may need to seek a Digital Marketing Agency. But if you can afford to watch an apprentice grow, the return on investment would far out way the price to outsource your digital marketing needs.

Sure the countless emails promising to find new leads and push your website to the top of Google may sound tempting, but as the age-old saying goes: if it sounds to be good to be true, it usually is. Rather than develop a cold relationship with a faceless company, invest in an individual who can take ownership of your brand and really intimately get to know what works for your marketing. 

You’ll be amazed how much one person can deliver in digital marketing.

BETTER R.O.I

If your business is sinking faster than the titanic, then you may need to seek a Digital Marketing Agency. But if you can afford to watch an apprentice grow, the return on investment would far out way the price to outsource your digital marketing needs.

Sure the countless emails promising to find new leads and push your website to the top of Google may sound tempting, but as the age-old saying goes: if it sounds to be good to be true, it usually is. Rather than develop a cold relationship with a faceless company, invest in an individual who can take ownership of your brand and really intimately get to know what works for your marketing. 

You’ll be amazed how much one person can deliver in digital marketing.

HIRE A DIGITAL MARKETING APPRENTICE

Here at Brooks and Kirk, we specialise in the Level 3 Digital Marketer Apprenticeship. We pride ourselves in the level of support we give both employers and the apprentices. This includes unlimited tutor support throughout their qualification via telephone and email.

The apprenticeship is delivered through blended learning, which includes face-to-face visits, webinars, video conferencing and of course unlimited tutor support. Apprentices will also receive access to the suite of BAK Digital online courses.

Typically, the Level 3 Digital Marketer Apprenticeship duration is 18 months. The Apprenticeship has a total of 218 ‘Guided Learning Hours’. This is the total amount of hours that the learner will spend being trained on various digital marketing related topics by us at Brooks and Kirk. These topics include

Social Media | Email Marketing | Pay-Per-Click

Content Creation & Publishing | Analysis & Evaluation | Campaign Development

 

Throughout the Apprenticeship, your Apprentice will gain the following qualifications:

HIRE A DIGITAL MARKETING APPRENTICE

Here at Brooks and Kirk, we specialise in the Level 3 Digital Marketer Apprenticeship. We pride ourselves in the level of support we give both employers and the apprentices. This includes unlimited tutor support throughout their qualification via telephone and email.

The apprenticeship is delivered through blended learning, which includes face-to-face visits, webinars, video conferencing and of course unlimited tutor support. Apprentices will also receive access to the suite of BAK Digital online courses.

Typically, the Level 3 Digital Marketer Apprenticeship duration is 18 months. The Apprenticeship has a total of 218 ‘Guided Learning Hours’. This is the total amount of hours that the learner will spend being trained on various digital marketing related topics by us at Brooks and Kirk. These topics include

Social Media

Email Marketing 

Pay-Per-Click

Content Creation & Publishing 

Analysis & Evaluation

Campaign Development

 

Throughout the Apprenticeship, your Apprentice will gain the following qualifications:

GOOGLE ANALYTICS IQ

LEVEL 3 AWARD IN PRINCIPLES OF CODING

LEVEL 3 CERTIFICATE IN MARKETING PRINCIPLES

Google Analytics IQ

Level 3 Award in Principles of Coding

Level 3 Certificate in Marketing Principles

CONTACT US

If you have any questions about our Digital Marketing Apprenticeship, or would like to start your journey to hiring a Digital Marketing Apprentice, please get in touch. We are open Monday – Friday from 9am – 6.30pm.

Alternatively, fill in our enquiry form below and we will be in touch within 1 working day.